SADAD Payment Links Suite
A comprehensive suite of six distinct payment products designed to empower merchants in Qatar to accept online payments effortlessly, from simple links to a full-fledged webstore.
I led the strategy and development of the entire Payment Links suite. My role was to transform the complex landscape of merchant payment needs into a cohesive, user-friendly, and powerful set of tools.
- Spearheaded market research to identify diverse merchant use cases, from freelancers to retail stores.
- Authored the comprehensive Product Requirements Document (PRD) for all six products in the suite, including the API specifications.
- Collaborated with engineering and design to ensure a consistent and intuitive user experience across all products.
- Defined the tiered subscription model and feature gating to drive monetization and upgrades.
Project Overview
The "Payment Links" project is not a single feature, but an entire ecosystem of tools. Recognizing that a one-size-fits-all approach to payments fails modern merchants, we developed a suite of six specialized products.
This suite empowers businesses to create QuickPay links for one-off payments, send professional invoices, use a permanent `PayMe` link, embed `PayButtons` on their websites, launch dedicated `Payment Pages` for campaigns, and even build a complete `Webstore`- all from a single, unified dashboard.
The Problem We Solved
Small and medium-sized merchants in Qatar faced significant friction in accepting digital payments. Existing solutions were often too complex, too expensive, or not flexible enough for their diverse needs.
Fragmented Workflows
Merchants were forced to use a patchwork of tools: bank transfers, messaging apps, and manual tracking, leading to errors and wasted time.
High Technical Barriers
Integrating online payments typically required developers, excluding a vast majority of non-technical business owners.
Lack of Scalability
Solutions didn't grow with the merchant, forcing businesses to migrate systems as their needs evolved.
The Process & Solution
Our solution was to build a multi-faceted suite of payment tools, unified within the SADAD dashboard. We catered to every merchant persona with a dedicated, purpose-built product.
QuickPay Links
For fast, single-use payment requests. Merchants can generate a link with a specific amount and send it via any channel for immediate payment.
Professional Invoices
A full-featured invoicing system for creating, sending, and tracking itemized bills with due dates and partial payment options.
PayMe Link
A static, reusable personal URL (e.g., `sadad.qa/payme/MyBusiness`) for collecting variable amounts anytime, perfect for service providers.
Pay Buttons
Embeddable, highly configurable payment buttons that merchants can add to their existing websites with a simple copy-paste code snippet.
Payment Pages
Standalone, customizable landing pages for specific products, events, or donation campaigns with built-in goal tracking.
Webstore
A complete, no-code e-commerce solution allowing merchants to build and publish their own online store with product and order management.
Empowering Developers: The API Strategy
Beyond the dashboard, true scalability required enabling automation. A core part of my product strategy was to expose the suite's power through a robust, well-documented set of RESTful APIs.
Key API Capabilities
I defined the endpoints, request/response schemas, and authentication methods to ensure developers could easily integrate our payment tools into their own systems, from CRMs to custom booking platforms.
QuickPay & Invoice APIs
Programmatically create, retrieve, list, and cancel payment links and invoices.
Payment Page API
Fetch real-time data on funds raised or tickets sold for display on external sites.
Webstore Order API
Sync order data with inventory management or shipping software.
Webhooks
Receive real-time notifications for events like `payment.success` or `invoice.viewed`.
{
"amount": 250.50,
"currency": "QAR",
"customer_name": "John Doe",
"customer_phone": "+97455123456",
"purpose": "Consultation Fee",
"reference_id": "INV-2024-001"
}
{
"id": "qpay_abc123def456",
"status": "unpaid",
"payment_url": "https://sadad.qa/qpay/abc123def456",
"created_at": "2024-10-26T10:30:00Z"
}
Results & Impact
The launch of the Payment Links suite fundamentally changed how our merchants do business, driving significant growth for both our customers and for SADAD.
5,000+
Merchants Activated in 6 Months
10M+ QAR
TPV Processed in Year One
90%
Faster Payment Request Creation
15%
Uplift in New Merchant Acquisition